sWheat Scoop

Boys, Bars, and Kittens. Those were the words coming out of our Creative Director's mouth when concepting for sWheat Scoop's 2016 campaign. Our challenge was to create a campaign that would totally resonate with our target audience of 25-45 yr old cat lovers who are environmentally conscious and spend a lot of time on social media. I present to you a farmer, a kitten, and a whole lot of magic.

Silver Award 2016 AdFed Show - Digital Campaign